On September 29, 2023, the NBA-themed immersive projection show "Champion's Journey" launched at Shanghai's Xujiahui Sports Park. Covering over 1,000 square meters with 100+ industrial projectors, this first-of-its-kind event by NBA China showcased Digital FUN Studio's largest visual content production for a sports theme. The show, divided into five chapters with over 40 minutes of high-resolution visuals and iconic NBA player highlights, offers an unparalleled immersive experience, despite a tight schedule. Attracting over 1,000 daily spectators, it stands as a significant cultural milestone for the NBA in China.