2019.02

Sanya, China

Client: OCT

The annual launch event held in Haitang Bay of City Sanya was the most significant launch event of FAW of the year and is an indicator of a new standard for China's automobile industry. In March 2019, Digital FUN was responsible for the creative planning and implementation of the New Sagitar launch show together with OCT.

 

A unique user-interactive kinetic system was introduced for this show to replace the traditional kinetic system. The new system included kinetic lights hanging above the audience and allowed the audience to reach their hands to touch the light bulbs, which symbolized the start of this journey. The show was a mix of immersion, interaction and fun, which made the audience become part of the show and enhanced the overall user experience.g excellence. The overall design a homage to WHITEvoid's "Day for night".